/ˈēˌkämərs/

• eCommerce, a sales channel crossing all industries, selling or promoting brand awareness online,
• Business to consumer (B2C), business sells products directly to customers, from a company website or an online marketplace,
• 3rd party websites hosts online storefronts and transactions are processed by a marketplace service provider/operator. It is part of an eCommerce sales channel mix, along with website, social media, and in-country partner/distributor online presence.
• An eCommerce Platform is a series of software technologies that are integrated into a business’s website. It allows a business to solicit products or services from their website to complete the sales cycle.